Experience
See linkedin.com/in/bradpilcher for complete work history.
Center for Civic Education
Senior Designer & Editor
June 2023–Present
- Establish and maintain consistent brand and design standards for all Center collateral and communications, from social media and web to textbooks and other printed materials.
- Align all visual and brand elements for Center programs, reinforcing awareness of the organization and increasing recruitment of new program participants.
- Educate internal stakeholders on how to ensure consistent brand standards and the highest levels of design in our work, from visual design to user experience design.
Atlanta Jewish Film Festival
Associate Director
August 2012–March 2023
- Developed infrastructure, workflow, and capacity to become world’s largest Jewish film festival with 40,000+ annual attendance.
- Guided strategic planning and multi-million dollar annual budget, building leadership through a nearly 400% headcount expansion, while adding significant cash reserves.
- Oversaw marketing, including key creative design, collateral, and digital assets, yielding net revenue growth of nearly 200%.
- Supervised all organization logistics, systems, and databases.
- Spearheaded original content during the COVID pandemic including a podcast and online film recommendation platform.
The Temple
Director of Communications
January 2010–August 2012
- Used data analysis and market research to launch segmented email campaigns, social media tie-ins, and a website redesign, growing young adult and family engagement more than 350%.
- Led an organization-wide reassessment of communication strategies, including designing a new brand identity and standardizing existing sub-brands, bringing consistency to community touchpoints.
- Revised copywriting standards for organizational collateral, helping establish a more engaging and accessible voice.
Jewish Funds for Justice
Director of New Media
February 2009–November 2009
- Deployed storytelling, utilizing my journalism background, to connect organization supporters with real world outcomes via social media marketing and digital marketing plans.
- Developed internal trainings to help our team and our funding recipients better amplify their work across social media.
NEXT Marketing
Creative Services Manager
August 2008–February 2009
- Led a company brand development and redesign focused on spotlighting the agency’s process and value to potential new clients.
- Established traditional creative design as part of agency’s services and led brainstorming on how to integrate into existing offerings.
- Built presentations, utilizing new design standards, to enhance both internal and external communications and business development.
- Designed unique collateral for onsite and digital activations to assist clients including Panasonic, Plantronics, and CDW.
American Jewish Life Magazine
Managing Editor
January 2005–January 2008
- Designed branding and publication standards for the magazine.
- Handled all aspects of the layout, design, and art direction for each issue, as well as its translation from print into digital media.
- Utilized graphic design principles and Adobe Creative Suite (Adobe Photoshop, Adobe Illustrator, Adobe InDesign) to establish a visual identity, earning multiple best Atlanta-based magazine awards.
- Developed story ideas as well as writing multiple feature pieces, while commissioning and editing article from other contributors.
- Oversaw the design of business development collateral, working closely with the ad sales team to grow overall revenue.
Turner Broadcasting System
Records & Project Specialist
March 2004–January 2005
- Developed special projects with a focus on resolving issues and complex problem solving in the Turner archives including those for historic divisions: MGM, RKO, etc.
- Executed the integration of dedicated database systems to worldwide offices, including in London and Hong Kong, improving collaboration and teamwork across all locations.